SpiceJet’s ‘Color the Skies’ Campaign
EXCERPTS
‘COLOR THE SKIES’
THE WAY AHEAD
With the launch of promotional offers and the ownership takeover by its founders, the management felt that the airline was back on track. According to them, through aggressive discounted price offerings, the airline had been able to sell unutilized seats which would otherwise have been wasted. Reportedly the discounted fares, especially ‘Color the Skies’, had boosted revenues during the lean travel season and filled seats,which would have otherwise remained empty,in advance at attractive prices...
EXHIBITS
Exhibit I: SpiceJet – Discounted Sale Offers (2014)
Exhibit II: SpiceJet – Discounted Sale Offers During 2015(January –March)
Exhibit III: ‘Color the Skies’ Advertisement
Exhibit IV: SpiceJet – Financial Results